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Functional Literary Art That Could Save Millions of Lives…Literally

New York – Monday, May 12, 2014

I was having a conversation with a fellow artist at a gallery opening the other night in Williamsburg, and he was telling me that he wants his work to not only be beautiful, but also to have a practical function.  That conversation resonated with me when I stumbled upon this ingenious and elegantly designed and scientifically crafted work of art titled “The Drinkable Book” by Water Is Life.

the-drinkable-book-artiholicsEditorial design by Brian Gartside, chemically treated paper design by chemist, Dr. Theresa Dankovich.

Not only is it typographically beautiful, the color and layout stunning, the words within are a tool for learning, and the pages themselves…well…one book can keep a person in the third world alive for four years for a few pennies.  Watch and learn.

Now that’s what I call practical.

Written by Cojo “Art Juggernaut”


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