New York – Monday, May 12, 2014
I was having a conversation with a fellow artist at a gallery opening the other night in Williamsburg, and he was telling me that he wants his work to not only be beautiful, but also to have a practical function. That conversation resonated with me when I stumbled upon this ingenious and elegantly designed and scientifically crafted work of art titled “The Drinkable Book” by Water Is Life.
Editorial design by Brian Gartside, chemically treated paper design by chemist, Dr. Theresa Dankovich.
Not only is it typographically beautiful, the color and layout stunning, the words within are a tool for learning, and the pages themselves…well…one book can keep a person in the third world alive for four years for a few pennies. Watch and learn.
Now that’s what I call practical.
Written by Cojo “Art Juggernaut”