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Functional Literary Art That Could Save Millions of Lives…Literally

 


New York – Monday, May 12, 2014

I was having a conversation with a fellow artist at a gallery opening the other night in Williamsburg, and he was telling me that he wants his work to not only be beautiful, but also to have a practical function.  That conversation resonated with me when I stumbled upon this ingenious and elegantly designed and scientifically crafted work of art titled “The Drinkable Book” by Water Is Life.

the-drinkable-book-artiholicsEditorial design by Brian Gartside, chemically treated paper design by chemist, Dr. Theresa Dankovich.

Not only is it typographically beautiful, the color and layout stunning, the words within are a tool for learning, and the pages themselves…well…one book can keep a person in the third world alive for four years for a few pennies.  Watch and learn.

Now that’s what I call practical.

Written by Cojo “Art Juggernaut”

 

About Cojo Art Juggernaut

Founder and Editor-in-Chief of Artiholics, Art Sucks, and the soon to be launched podcast Artist In Repose, Cojo "Art Juggernaut" (Colin C. Jorgensen) is a NYC based artist, art writer, and occasional photographer.

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