You can CGI it into simulated “augmented reality” – in real time. The only thing missing is the hovering type and depressing Ed Norton narration. Instead you can enjoy some poppy Swiss music which most assuredly would be playing on loop in the elevator to hell.
The problem is that unlike the character in the book/film, you don’t have a Tyler Durden to come knock some sense into you. It’s ironic that the thing that above all else exemplified the character’s sheeplike existence has now become something technology has leaped forward to create as a selling point.
The first rule of Lingonberry club, is we don’t talk about Lingonberry club. The second rule of Lingonberry club is we don’t ask what the Swedish Meatballs are made of.
Written by Cojo “Art Juggernaut”[via FastCompany]