Home / Pop / 3D / The Fight Club Ikea Catalog Popping To Life In Your Own Apartment Has Finally Come Into Being

The Fight Club Ikea Catalog Popping To Life In Your Own Apartment Has Finally Come Into Being

 

aug3-ikeaNEW YORK, NY – Saturday, August 3, 2013
Thanks to Ikea’s 2014 catalog, you don’t have to guess what that plexi-board high gloss Nordic bookcase will look like in your kitchen breakfast nook.

You can CGI it into simulated “augmented reality” – in real time.  The only thing missing is the hovering type and depressing Ed Norton narration.  Instead you can enjoy some poppy Swiss music which most assuredly would be playing on loop in the elevator to hell.
The problem is that unlike the character in the book/film, you don’t have a Tyler Durden to come knock some sense into you. It’s ironic that the thing that above all else exemplified the character’s sheeplike existence has now become something technology has leaped forward to create as a selling point.

The first rule of Lingonberry club, is we don’t talk about Lingonberry club. The second rule of Lingonberry club is we don’t ask what the Swedish Meatballs are made of.

Written by Cojo “Art Juggernaut”

[via FastCompany]

About Cojo Art Juggernaut

Founder and Editor-in-Chief of Artiholics, Art Sucks, and the soon to be launched podcast Artist In Repose, Cojo "Art Juggernaut" (Colin C. Jorgensen) is a NYC based artist, art writer, and occasional photographer.

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