New York, NY – Tuesday, April 16, 2013
It’s fascinating how we perceive ourselves, and how others perceive us. Three days ago Dove launched a drawing experiment in the form of a YouTube video titled DOVE REAL BEAUTY SKETCHES (watch above) which has already gotten over 1.2 Million views, and for good reason, it’s awesome.
When women describe themselves to a forensic sketch artist (who is unable to see them) their mental picture of their appearance translates into something uglier than how they really look, while when a stranger who has only briefly met them describes that woman to the same sketch artist, the end result is, well, watch the video.
Really profound use of drawing to convey a powerful message. Bravo Dove.
I imagine if this experiment were done with men, would the result be the polar opposite?
Written by Cojo “Art Juggernaut”